Season 2 • Episode 2

Discover how one of the fastest-growing sports in the world is being powered behind the scenes in this episode of CFOIQ. Host Andrew Zezas interviews Keith Helmuth of USA Pickleball to explore how USA Pickleball drives revenue through memberships, sponsorships, tournaments, and equipment certification, while navigating the challenges of 50%+ year-over-year growth. This episode covers nonprofit financial strategy, budgeting in high-growth environments, global expansion of pickleball, youth development initiatives, and the sport’s potential path to the Olympics. Perfect for CFOs, finance leaders, sports executives, and anyone interested in the business of sports, nonprofit management, and emerging market trends.